strategy
Strategy is one of the most important steps in defining the success of our clients’ initiatives. Our strategy involves discovering brand initiatives, preparing and defining project objectives, and planning resources and timelines.
discovery
Understanding the full breadth of your brand, identifying business and marketing goalsPROPOSAL
Preparing details that lay the groundwork for a successful projectPLANNING
Gathering appropriate team resources and assembling a comprehensive project planOrganize
Organizing is an essential step towards building a clearly defined set of tangible goals and responsibilities for a project. This process involves completing in-depth user research, performing competitive analyses, interpreting feasibility of content reuse and generation, determining hierarchy, and creating the "Big Idea".
CONTENT VIEW
Organizing, auditing, and outlining new & existing contentUX DESIGN
Pioneering solid design directions and points in the navigation through detailed, page-specific wireframesUser Path
Defining key user paths through critical analysis of the user experience
Create
Creating involves the generation of numerous ideas, visual directions, and styles, followed by a filtration of first-level or trite ideas. The process repeats by expanding and filtering the best ideas. Creating is an organic, non-linear process. It involves sketching, fabricating imagery, and determining layout or typography are developments, but none of these alone can entirely define what it means.
Creating
Creating high fidelity graphics, typography, and visual artworkProduction
Finalizing graphic templates and creating a detailed design style guideReview
Auditing the final design solution, perfecting meticulous details and obtaining final design sign offsBuild
Like constructing a tall structure, the Building phase is where developers transform ideas into reality. Developers prototype working, functional versions of the design team's vision. They create detailed project guidelines, determine which technologies best fit the design team's goals, program and build the experience using a multitude of coding languages and frameworks, and finally test the experience.
Planning
Creating concise file structures, and developing intuitive URL naming patterns for best practice SEOBuilding
Developing pixel-perfect recreations with real content, imagery, including front-end & back-end technology integrationTesting
Conducting quality assurance tests to ensure the applications integrity when it is launched
Launch
The launch of a website is comparable to the winding of a well-made clock. All of the pieces—from the imagery and typography, to the programming and implementation—fit together and behave uniformly. Launching a site is not the end of the design and development team's job; they must also maintain the site's usability, security, and success.