Icavia was recently given the opportunity to refresh Artistry.com, the global brand site for Amway’s flagship cosmetics line. Not only was a bright and enlightening visual direction integral for the site’s success, but also interface compatibility across a diverse range of traditional and mobile devices.

It seems everything digital thrives in the “now” moment. Users relish the instant gratification associated with immediately accessing information via mobile devices (iPad, iPhone, etc.) Often, brand sites offer a limited experience for mobile users; however, the new Artistry.com provides a uniform, fully-functional experience to all browsers and mobile devices. The site was not only optimized for web users, but also for iPad, and iPhone users.