Tag Archives: projects
GRCM Identity System
In December 2010, we wanted to serve our community by donating a major brand overhaul to a local, non-profit organization. Grand Rapids Children’s Museum was the perfect fit for this work. Their focus on child development and creative play outlets were incredibly inspiring to us, and we wanted to give them something back for all of their efforts.
GRCM Shines Brightly in 'Solace'
Grand Rapids Children’s Museum (GRCM) advertises every year in Solace, a semi-annual premier West Michigan magazine. After Icavia was given the opportunity to rebrand the museum, GRCM wanted a fresh new look given to their print advertisements, too.
MyGR6.com Revealed
MyGR6.com is a community-driven experience which invites Grand Rapidians to speak their minds—in only 6 words—about why they love Grand Rapids, Michigan. Though most of the graphic design elements were determined in-house at Amway, Icavia was responsible for the UX design and technical implementation of the digital experience.
Artistry.com
Icavia was recently given the opportunity to refresh Artistry.com, the global brand site for Amway’s flagship cosmetics line. Not only was a bright and enlightening visual direction integral for the site’s success, but also interface compatibility across a diverse range of traditional and mobile devices.