Kenton leads the technology team and focuses on new product development. In the Spring of 2000, Kenton—along with his roommate Steve—graduated with a degree in Computer Science. Soon after, Kenton assumed the role of Technical Director at iMart, a growing e-commerce boutique. There, he managed a talented team of developers and oversaw all technical and architectural aspects of the company's flagship e-commerce platform. He had the privilege of directing the development of many projects, including an award-winning brand website for Nutrilite and Vera Bradley’s large-scale, high-performance e-commerce website.

After iMart had been publicly acquired in 2008, he decided to pursue a decade-long dream of starting a company, which both Steve and he shared.

Kenton resides in Rockford, Michigan, with his wife, Elizabeth, and their two adorable cats.